ToneDen alternative · 2026
The DJ-first ToneDen alternative
If you used ToneDen for smart links and social promotion and are looking for an alternative, PromoLink is a modern option built for music: the new generation promo pool. Your release goes to DJs approved by hand who chose its genre, to your own contacts, or to both, and you see by name who downloaded. SmartLinks are included in every plan. Free to start.
ToneDen was a popular tool for music smart links, landing pages and automated social media ad campaigns. If that is what you were using and you want an alternative, PromoLink takes a different approach: instead of paid social ads, it gets the release to DJs. They apply with their Instagram and their genres, are approved by hand, and get promos only in the genres they chose. Your release goes to them, to your own contacts, or to both, and a SmartLink can go with it. If you need social ads or pre-saves, PromoLink does not do them. For the SmartLink side specifically, see PromoLink SmartLinks, learn what a smart link is, and if you are weighing pure smart-link tools, compare our Feature.fm alternative guide.
ToneDen vs PromoLink, feature by feature
| Feature | PromoLink | ToneDen |
|---|---|---|
| What it is (scope) | The new generation promo pool for labels, artists and DJs. A release goes to the DJs of the PromoLink pool, to your own contacts, or to both, and SmartLinks are included in every plan. | A tool known for music smart links, landing pages and automated social media ad campaigns. Verify its current plans and feature set on its own site. |
| SmartLinks | A SmartLink per release: before release day it plays previews, can show a Beatport pre-order button and lets DJs and press ask for access; on release day it switches by itself to Spotify, Apple Music, Beatport and the rest. No pre-saves, and no fan emails collected. | Smart links, pre-saves and landing pages have been a core use, with social ad tooling layered on top. Verify current capabilities. |
| Where it leans | Getting the release to DJs: the pool sends it to DJs approved by hand who chose its genre, and you see by name who downloaded. You can schedule a send ahead, top names first and the wider list later. | Smart links plus automated social media ad campaigns, oriented to paid audience growth. Verify its current marketing tooling. |
| Scouting and discovery | The tracks DJs download most make a public chart, where DJs find new music. On your own releases, you see by name who listened and who downloaded. | Audience and campaign reporting oriented to social ad performance rather than label A&R scouting. Verify current reporting. |
| Pricing model | Free to start, no card: 1 SmartLink or Artist Toolkit a month, 50 emails to your own contacts, and your first 20 releases in the DJ pool. Paid plans from €19.99/mo. SmartLinks are included in every plan, no per-link price. | Plans have historically come with ad spend on top of any platform fee. Verify current pricing on its own site. |
| Best for | Labels and artists who want DJs to hear a release without building a list first, and labels with a list who want to see who downloaded. Free to start. | Artists and teams whose main goal is social ad campaigns and paid audience growth, run alongside their other tools. |
ToneDen is an independent product; its features, availability and pricing change over time. Verify current plans on ToneDen's own site. This comparison contrasts a smart-link and social-ad tool with PromoLink's current capabilities.
The verdict
If your main goal is social ad campaigns and paid audience growth, that is a focused use you would run alongside your other tools, and you should verify ToneDen's current plans on its own site. Pick PromoLink if you want your release to reach DJs who chose its genre as well as your own list, and to see by name who downloaded. SmartLinks are included, and your first 20 releases go to the pool free. For the wider landscape, read our guide to the best smart link tools.
ToneDen alternative, FAQ
Is PromoLink a good ToneDen alternative?
If you used ToneDen for smart links and social promotion and are looking for an alternative, PromoLink is a modern option built for music. ToneDen was known for music smart links, landing pages and automated social media ad campaigns. PromoLink is the new generation promo pool: your release goes to DJs approved by hand who chose its genre, to your own contacts, or to both, and SmartLinks are included in every plan. It is free to start. If social ads or pre-saves are what you need, PromoLink does not do them. PromoLink gets the release to DJs.
What is the main difference between ToneDen and PromoLink?
Focus. ToneDen leaned smart links plus automated social media ad campaigns. PromoLink starts from the DJs: a pool of DJs who applied with their Instagram and their genres, matched to each release by genre, alongside your own contacts. You see by name who downloaded, and SmartLinks, a label page and an Artist Toolkit come with it. Check ToneDen current plans and features on its own site, since these things change over time.
Does PromoLink run social ad campaigns like ToneDen?
No. PromoLink is not a social ad-buying tool. It gets your release to DJs: the pool sends it to DJs approved by hand who chose its genre, you can send to your own contacts too, and you see by name who downloaded. The tracks DJs download most make a public chart. If paid social ads are central to your plan, keep an ad platform; if you want DJs to hear and download your release, that is where PromoLink leans.
Who should pick PromoLink?
Labels and artists who want DJs to hear a release without building a list first, and labels with a list who want to see by name who downloaded. SmartLinks are included, and an Artist Toolkit gives an artist a page with their release's numbers. It is free to start.
Does PromoLink have pre-saves?
No. PromoLink does not do Spotify pre-saves. It does have SmartLinks: before release day a SmartLink plays previews of the tracks, can show a Pre-Order on Beatport button, and lets DJs and press ask for the full release. On release day it switches by itself to the links for Spotify, Apple Music, Beatport and the rest. See PromoLink SmartLinks for the details.
Put your next release in front of DJs
Start free on PromoLink: send to the DJ pool, to your own contacts, or both, and see by name who listened and who downloaded. Your first 20 releases go to the pool free, and SmartLinks are included. No card required.