How to promote your music on Spotify
Build early support, route every listener with a Spotify SmartLink, pitch playlists the right way, and track what actually converts. Genre-agnostic — for every electronic style, from the team behind IAMT Group.
How to build streams on Spotify
Build support before release day
Early saves and streams signal Spotify’s algorithm. Service your release to DJs and supporters ahead of time so day-one has momentum, not a cold start.
Share one Spotify SmartLink everywhere
A single link that routes each listener to Spotify (or their platform) — in your bio, promo emails, and socials. Fewer dead ends means more streams from the traffic you already have.
Pitch playlists the right way
Submit to Spotify editorial via Spotify for Artists at least a week ahead, and pitch independent curators with a short, personal note and an easy link. Relevance beats volume.
Track what actually converts
See which channels and DJs drive opens, listens, and link clicks so you double down on what works instead of guessing.
The link you share everywhere is a Spotify SmartLink PromoLink builds for every release. See the full release flow in how it works.
What PromoLink gives your Spotify campaign
Spotify SmartLink built in
Every release gets a multi-DSP SmartLink that routes listeners to Spotify (and Apple, Beatport, SoundCloud). One link to share across your bio, emails, and socials.
Promo distribution for early support
AI-personalized promos to a network of electronic-music DJs and supporters, so your release has saves and plays from day one instead of a silent launch.
Playlist SmartLinks
Bundle playlists into one branded, trackable link — useful for label compilations, radio shows, and curator outreach.
Analytics that show what converts
Opens, listens, downloads, link clicks, and per-contact Trust Scores (0–9) so you can see which channels actually drive your Spotify traffic.
Promos that get opened
Personalized messages in your artist or label voice, reviewed by you before sending. Generic blasts get ignored; personal ones get played.
Built by music people
From the team behind IAMT Group (15 labels, 15+ years in electronic music). The workflow is shaped around how releases actually build an audience.
Promoting on Spotify — FAQ
How do I promote my music on Spotify?
Build early support before release (saves and streams signal the algorithm), share one Spotify SmartLink everywhere so no listener hits a dead end, pitch editorial and independent playlists at least a week ahead, and track which channels convert. PromoLink covers the SmartLink, the promo distribution that builds early support, and the analytics.
How do I get my song on Spotify playlists?
Submit to Spotify editorial through Spotify for Artists at least 7 days before release, and pitch independent curators directly with a short, personal note and an easy link. Relevance matters more than volume — pitch curators who actually play your style. PromoLink helps you reach supporters and gives you a clean link to share; it does not submit to editorial playlists on your behalf.
Does PromoLink work for any electronic genre on Spotify?
Yes. The workflow is genre-agnostic — techno, melodic techno, minimal, house, trance and beyond. The DJ and supporter network is segmented so you reach the right audience for your style.
What is a Spotify SmartLink and do I get one?
A SmartLink is one URL that routes each listener to their platform of choice, including Spotify. PromoLink creates one automatically for every release. See how SmartLinks work for the full detail.
What does Spotify promotion with PromoLink cost?
The core promo product is pay-as-you-go: 50 free emails per month, then credit packs or €0.10 per 1,000. SmartLinks are €0.99/month (first month free). You can run a real Spotify campaign at little or no cost.
Promote your next release on Spotify
Free to start — 50 promo emails a month, no card required. Get a Spotify SmartLink and build early support this week.