The focused Label Engine alternative for promo and Artist Toolkit
PromoLink focuses on the promo and Artist Toolkit side of running a label — AI-personalized DJ emails, magic-link artist dashboards, Public Label Pages, and per-contact Trust Scores. Pair it with the distributor and accounting setup of your choice. Free to start.
PromoLink vs. an all-in-one label-ops platform
A scope difference, not a feature war. PromoLink does the promo and Artist Toolkit layer deeply; all-in-one platforms do everything at once. Pick the shape that fits.
| PromoLink | All-in-one label-ops platform | |
|---|---|---|
| Product focus | Promo specialist: mailouts, Artist Toolkit, SmartLinks, analytics, Public Label Pages. The promo and artist layer of a label, done deeply. | –All-in-one label operations: distribution + accounting / royalties + promotion + demo management in one platform. |
| Pricing model | Free to start: 50 emails/month, no card. Paid plans from €13.99/mo (billed annually). | –Subscription, typically bundling distribution, accounting and promo into one bill. |
| AI-personalized promos | Generate a unique message per recipient with tone and length controls. You always review before sending. | –Promotion tools included; AI-per-recipient personalization is typically not the focus. |
| Artist Toolkit (magic-link artist dashboard) | Built in. Activating it creates a magic-link page for the artist with live stats, geo, downloads and feedback — no signup. | Platform is built around label / admin workflows; no equivalent magic-link artist dashboard. |
| Public Label Page | Branded catalog at promolink.app/your-label, auto-populated from your releases, with a Request Access flow. | Typically not a public-facing catalog feature. |
| Trust Scores per contact | Every contact earns a Trust Score from 0–9 based on real engagement. | –Standard engagement tracking. |
| Distribution to stores | Not a distributor — pair PromoLink with your distributor of choice (e.g. AmpSuite, Symphonic, DistroKid). Keeps your distribution decision independent of your promo choice. | –Built-in distribution to hundreds of stores (Apple, Spotify, Beatport, TikTok and more). |
| Accounting & royalties | Not in PromoLink — pair with your accounting setup or a distributor that bundles royalty processing. | –Accounting and royalty processing included. |
| Demo intake in-platform | Not currently a built-in feature. | –Demo management with accept / reject and in-platform communication. |
Comparison reflects PromoLink’s capabilities versus the general shape of an all-in-one label-ops platform. Competitor offerings change — check their current plans before deciding.
Why labels pair PromoLink with their distributor
AI-personalized promos, you stay in control
Generate a unique message per recipient with the tone and length you choose. You always review and edit before anything sends. The AI saves typing; you keep the voice. Or write classic — both modes are first-class.
Artist Toolkit with magic-link dashboard
One click bundles a multi-DSP SmartLink (Spotify, Apple, Beatport, YouTube, SoundCloud), a 4-step automated email sequence, and a magic-link artist dashboard the artist self-serves. No separate SmartLink subscription.
Free to start, no card required
Start on the free plan — 50 emails per month, 1 automation, no card. Run a real campaign before you pay anything. Upgrade to Artist (€19.99/mo, €13.99 billed annually), Label (€49.99/mo) or Agency (€149.99/mo) when you outgrow free.
Trust Scores find your real listeners
Opens, listens, downloads, feedback and geographic reach per release, plus a per-contact Trust Score from 0–9 based on real engagement. Sort by who actually plays your music and seed your next release to them first.
Your own Public Label Page
A branded catalog at promolink.app/your-label, auto-populated by every release you run, with a Request Access flow so DJs and curators can apply to your promo list directly. Your audience grows on a page you own.
Pair with any distributor
PromoLink is the promo and Artist Toolkit layer. Pair it with your distributor of choice — AmpSuite for electronic, Symphonic, DistroKid, or whatever you already use — and keep your distribution decision independent of your promo decision.
Use PromoLink alongside your distributor
Many of our labels run AmpSuite (a Beatport.com subsidiary) for distribution and PromoLink for promo and Artist Toolkit. That keeps your distribution decision independent from your promo choice, so you can swap either side without losing the other. PromoLink imports your contacts from any CSV in minutes.
All-in-one platforms try to be good at everything and end up shallow on the part that actually moves a release — the promo. I built PromoLink so the promo layer of a label could be its own deep tool, paired with whatever distributor and accounting you already use.
Label Engine alternative — FAQ
Is PromoLink a Label Engine alternative?
For the promo, Artist Toolkit and Public Label Page side, yes. PromoLink is a focused promo engine, not an all-in-one label-ops platform — so it does the promo layer deeply rather than the broad ops layer. If you want everything (distribution, accounting, promo, demos) in one tool, an all-in-one platform may suit you better. If you want a deeper promo engine to pair with your existing distributor and accounting, PromoLink is built for that.
Does PromoLink handle distribution like Label Engine?
No — PromoLink is not a music distributor. Pair PromoLink with a distributor of your choice. For electronic music, AmpSuite (a Beatport.com subsidiary) and Symphonic are common picks; universal options like DistroKid or TuneCore also work. PromoLink focuses on the promo and Artist Toolkit layer that most all-in-one platforms treat as a checkbox.
Does PromoLink handle accounting and royalty processing?
No — accounting and royalty processing is not a PromoLink feature. Pair PromoLink with your existing accounting setup or a distributor that bundles label-services accounting. We deliberately stay focused on the promo, Artist Toolkit and Public Label Page layer.
Can I use PromoLink alongside Label Engine or another distributor?
Yes — PromoLink is designed to be the promo and Artist Toolkit layer alongside whatever distributor and accounting setup you already use. Many labels run PromoLink alongside their existing AmpSuite, Symphonic, Believe or Label Engine stack.
How is PromoLink’s pricing different?
PromoLink starts free: 1 campaign automation and 50 emails every month, no card. Paid plans scale with output — Artist at €19.99/mo (€13.99/mo billed annually), Label at €49.99/mo with 50 automations and 5,000 emails, and Agency at €149.99/mo with unlimited automations. SmartLinks and the Artist Toolkit are included in every plan, not billed per use. All-in-one platforms typically use different billing models that bundle distribution and accounting.
Who builds PromoLink?
PromoLink is built by Vitalii Babii (Spartaque), a techno artist and label owner with 15+ years in the industry who runs IAMT Group (20+ labels). It is promo software made by people who run promo for a living.
Try the focused promo engine free
50 promo emails every month on the free plan. No card required. Pair PromoLink with your distributor and run your next release this week.