Feature.fm alternative · 2026
The DJ-first Feature.fm alternative
Feature.fm is a strong artist-marketing and ads platform. PromoLink is the new generation promo pool: your release goes to DJs approved by hand who chose its genre, to your own contacts, or to both, and you see by name who downloaded. SmartLinks are included in every plan. Free to start.
Feature.fm is a real, mature artist-marketing platform, and its smart links, pre-saves and ad campaigns are genuine strengths. PromoLink takes a different approach: instead of paid ads, it gets the release to DJs. They apply with their Instagram and their genres, are approved by hand, and get promos only in the genres they chose. Your release goes to them, to your own contacts, or to both, and a SmartLink can go with it. If you need pre-saves or ads, Feature.fm does that; PromoLink does not. For the SmartLink side specifically, see PromoLink SmartLinks, and if you are weighing pure smart-link tools, compare our Linkfire alternative and Linktree alternative guides.
Feature.fm vs PromoLink, feature by feature
| Feature | PromoLink | Feature.fm |
|---|---|---|
| What it is (scope) | The new generation promo pool for labels, artists and DJs. A release goes to the DJs of the PromoLink pool, to your own contacts, or to both, and SmartLinks are included in every plan. | A mature artist-marketing platform: smart links, pre-saves and ad campaigns to grow an audience. Verify the current feature set on its own site. |
| SmartLinks | A SmartLink per release: before release day it plays previews, can show a Beatport pre-order button and lets DJs and press ask for access; on release day it switches by itself to Spotify, Apple Music, Beatport and the rest. No pre-saves, and no fan emails collected. | A core strength: smart links, pre-saves and landing pages, with ad integrations layered on top. Verify current capabilities. |
| Where it leans | Getting the release to DJs: the pool sends it to DJs approved by hand who chose its genre, and you see by name who downloaded. You can schedule a send ahead, top names first and the wider list later. | Artist marketing and paid ads: built to spend on campaigns and drive streams. Verify current ad and marketing tooling. |
| Scouting and discovery | The tracks DJs download most make a public chart, where DJs find new music. On your own releases, you see by name who listened and who downloaded. | Audience and campaign analytics oriented to marketing performance rather than label A&R scouting. Verify current reporting. |
| Pricing model | Free to start, no card: 1 SmartLink or Artist Toolkit a month, 50 emails to your own contacts, and your first 20 releases in the DJ pool. Paid plans from €19.99/mo. SmartLinks are included in every plan, no per-link price. | Subscription tiers, with ad spend typically on top of the platform fee. Verify current plans on its own site. |
| Best for | Labels and artists who want DJs to hear a release without building a list first, and labels with a list who want to see who downloaded. Free to start. | Artists and teams whose main goal is paid marketing campaigns and ad-driven growth, run alongside their other tools. |
Feature.fm is an independent product; its features and pricing change over time. Verify current plans on Feature.fm's own site. This comparison contrasts an artist-marketing and ads platform with PromoLink's current capabilities.
The verdict
Pick Feature.fm if your main goal is paid marketing campaigns and ad-driven growth, run alongside your other tools. Pick PromoLink if you want your release to reach DJs who chose its genre as well as your own list, and to see by name who downloaded. SmartLinks are included, and your first 20 releases go to the pool free. For the wider landscape, read our guide to the best music promotion services.
Feature.fm alternative, FAQ
Is PromoLink a good Feature.fm alternative?
It depends on what you want. Feature.fm is a strong artist-marketing platform built around smart links, pre-saves and ad campaigns. PromoLink is the new generation promo pool: your release goes to DJs approved by hand who chose its genre, to your own contacts, or to both, and SmartLinks are included in every plan. It is free to start. If your main goal is paid marketing, ads or pre-saves, Feature.fm does that; PromoLink does not. PromoLink gets the release to DJs.
What is the main difference between Feature.fm and PromoLink?
Focus. Feature.fm leans artist marketing and paid ad campaigns. PromoLink starts from the DJs: a pool of DJs who applied with their Instagram and their genres, matched to each release by genre, alongside your own contacts. You see by name who downloaded, and SmartLinks, a label page and an Artist Toolkit come with it. Verify Feature.fm current features and plans on its own site.
Does PromoLink run ad campaigns like Feature.fm?
No. PromoLink is not an ad-buying tool. It gets your release to DJs: the pool sends it to DJs approved by hand who chose its genre, you can send to your own contacts too, and you see by name who downloaded. The tracks DJs download most make a public chart. If paid ads are central to your plan, keep an ad platform; if you want DJs to hear and download your release, that is where PromoLink leans.
Who should pick PromoLink?
Labels and artists who want DJs to hear a release without building a list first, and labels with a list who want to see by name who downloaded. SmartLinks are included, and an Artist Toolkit gives an artist a page with their release's numbers. It is free to start.
Does PromoLink have pre-saves?
No. PromoLink does not do Spotify pre-saves. It does have SmartLinks: before release day a SmartLink plays previews of the tracks, can show a Pre-Order on Beatport button, and lets DJs and press ask for the full release. On release day it switches by itself to the links for Spotify, Apple Music, Beatport and the rest. See PromoLink SmartLinks for the details.
Put your next release in front of DJs
Start free on PromoLink: send to the DJ pool, to your own contacts, or both, and see by name who listened and who downloaded. Your first 20 releases go to the pool free, and SmartLinks are included. No card required.