Promo distribution for techno labels
Built by techno label people, for techno label people. Send AI-personalized promos to a network of techno DJs, track plays, downloads and feedback, and run every release with an Artist Toolkit and SmartLinks. From the team behind IAMT Group.
Techno promo has its own rhythm. You service the release to DJs weeks ahead, you care about Beatport as much as Spotify, and the feedback that matters comes from the DJs who actually drop the track — not a vanity open rate. Generic promo tools weren’t built for that. PromoLink was.
It comes from inside the scene. Spartaque has run techno labels for 15 years and built PromoLink to replace the duct-taped workflow most labels still live with: a spreadsheet of DJ emails, a WeTransfer link, a private SoundCloud, and no idea who actually played the record. Now it’s one flow — promo, SmartLink, analytics, label page — and it’s the same tool IAMT Group’s labels use to ship.
Everything a techno label needs to ship a release
A network of techno DJs
Thousands of active DJs already in the network, segmented by country and genre. Send to the deep, hard, or melodic crowd that fits your release instead of blasting a generic list.
Promos that sound like a label, not a robot
AI drafts a personalized message per DJ in the tone you choose, you review and send. Techno DJs get pitched constantly — a promo that reads human gets opened, played, and charted.
Artist Toolkit + SmartLinks per release
One click per release bundles a multi-DSP SmartLink (Beatport, Spotify, Apple, SoundCloud), a scheduled email sequence around the release date, and a magic-link dashboard your artists actually use.
See who really plays your sound
Track opens, listens, downloads, and feedback per release. Per-contact Trust Scores (0–9) surface the DJs who consistently support the label, so your next promo goes to the people who matter.
A Public Label Page for your catalog
Your branded catalog at promolink.app/your-label, auto-populated by every release, with a Request Access flow so DJs and curators discovering your sound can apply to your promo list.
Built for the whole release team
Add managers, A&Rs, and collaborators to a release so the label, the artist, and the team share one source of truth instead of forwarding WeTransfer links and private SoundCloud URLs.
Promo distribution for techno labels — FAQ
What makes PromoLink suited to techno labels specifically?
PromoLink is built by people who run techno labels — Vitalii Babii (Spartaque) runs IAMT Group, 15 labels, with 15+ years in the scene. The DJ network, the genre/country segmentation, and the release workflow are shaped around how electronic-music promo actually works: pre-release promos to DJs, Beatport-first SmartLinks, and feedback you can act on.
How do I send a promo to techno DJs?
Import or build your contact list, upload your release (PromoLink renders a waveform player and transcodes WAV/MP3/AIFF), pick the segment of DJs you want, and let the AI draft a personalized email per recipient in the tone you choose. You review and send. Each DJ gets a private magic-link promo page with the audio and a one-click download.
Does it work with Beatport?
Yes. The SmartLink created by the Artist Toolkit auto-detects Beatport alongside Spotify, Apple Music, SoundCloud, YouTube and more, so the same link routes each listener to their platform. Beatport is first-class because that is where most techno buying happens.
Can I bring my existing DJ list?
Yes. Export your contacts from Inflyte, Hypeddit, or a spreadsheet as CSV and import them — the importer auto-detects columns (email, name, country, role, tags) and lets you re-map before committing. You keep the audience you built.
What does it cost to run a techno label on PromoLink?
The core promo product is pay-as-you-go: 50 free emails every month, then credit packs or metered overage at €0.10 per 1,000. The Artist Toolkit is €5 per release activation and SmartLinks are €0.99/month, both optional. A small label can run real campaigns at little or no cost.
Run your next techno release on PromoLink
Free to start — 50 promo emails a month, no card required. Bring your DJ list and ship your next release this week.