Honest comparison · 2026

Promoly vs PromoLink

Both send promos and build smart links. PromoLink goes further: it is the operating system for your whole label, replacing separate tools for promo, smart links, analytics, communication and your label page, free to start. Here is the honest head-to-head and a clear who-picks-which verdict.

Promoly is a real, capable promo and SmartLink product. PromoLink is broader by design: an operating system for the whole label that consolidates promo, smart links, analytics, team communication and a public label page into one workflow, so a team saves hundreds of hours and thousands of euros a year. This page contrasts the two fairly so you can choose; for the replacement-focused view, see our Promoly alternative page.

Promoly vs PromoLink, feature by feature

 PromoLinkPromoly
What it is (scope)
An operating system for running a label: one platform that replaces separate tools for DJ promo, smart links and pre-saves, analytics, team communication and a public label page. It saves a label team hundreds of hours and thousands of euros a year.
A promo and SmartLink product for sending music and sharing release links. Check their current feature set.
Pricing model
Free to start: 50 emails/month, no card. Paid plans scale with sends; SmartLinks €0.99/mo, Artist Toolkit €5/activation.
Subscription pricing oriented to artists, labels and promoters. Verify their current plans.
DJ promo / reach
Targeted DJ promo in scheduled waves (top names first, wider wave later), plus you bring and OWN your own list and keep your contacts.
Promo sending to your contacts and audience. Check current network and sending features.
Engagement analytics
Per-contact Trust Scores (0-9) from real plays, downloads and feedback, so you see who actually supports a record, not just who opened.
Provides link and campaign stats. Verify the current analytics depth.
Smart links / delivery
Smart-link ecosystem that doubles as a delivery hub, captures the recipient to your mailing list, and offers multi-format downloads (MP3 / WAV / AIFF).
SmartLinks and landing pages for releases. A recognised strength of the product.
Artist Toolkit (magic-link artist dashboard)
Built in. Activating it on a release gives the artist a magic-link page with live stats, geo, downloads and feedback, no signup required.
Built around the label / artist account; verify whether a magic-link artist dashboard exists.
Team workflow + label page
Team communication, a hosted public label page, and a scheduled cascade with digest emails instead of nagging reminders, all in one workflow.
Promo and link workflow. Verify team and label-page features.
Best for
Label teams that want ONE system that replaces several paid tools and cuts cost and busywork, while staying electronic-native and free to start.
Artists and labels who primarily need promo sending plus smart links and like the Promoly workflow.

Promoly is an independent product; its features and pricing change over time. Verify current plans on Promoly's own site. This comparison contrasts the general shape of a promo/SmartLink tool with PromoLink's current capabilities as a label operating system.

The verdict

Pick Promoly if your main need is promo sending plus smart links and you like its workflow. Pick PromoLink if you want one operating system for the whole label: promo, smart links, analytics, team communication and a label page in one place, free to start, with per-contact Trust Scores and a magic-link Artist Toolkit. For the wider context, read music promotion for electronic artists and the best music promotion services.

Frequently asked questions

Is PromoLink a good Promoly alternative?

Yes, especially for label teams that want more than promo. Promoly is a capable promo and SmartLink tool. PromoLink is broader: it is an operating system for the whole label, replacing separate tools for promo, smart links, analytics, team communication and your label page, and it is free to start with per-contact Trust Scores and an Artist Toolkit.

What is the main difference between Promoly and PromoLink?

Scope. Promoly focuses on promo sending and SmartLinks. PromoLink consolidates promo, smart links, analytics, communication and a label page into one system, so a label team runs everything in one place and saves hundreds of hours and thousands of euros a year instead of paying for and stitching together several tools.

Who should pick Promoly?

Artists and labels whose main need is promo sending and SmartLinks, and who already like the Promoly workflow, will find it a capable choice. Verify its current plans and features on its own site.

Who should pick PromoLink?

Label teams and electronic-native artists who want to replace several tools with one operating system, start free, own their contact list, see who genuinely plays their music via Trust Scores, and give artists a live magic-link dashboard.

Can I move my list to PromoLink?

Yes. You import and own your contacts on PromoLink and keep them. Importing a relevant, segmented list of DJs who actually play your genre takes minutes.

One operating system for your whole label

Start free on PromoLink: run targeted DJ promo, build smart links, track real support with Trust Scores, and give your artists a live dashboard, all in one place. No card required.