What Is an EPK?
An EPK (electronic press kit) is a digital one-page summary an artist or label sends to press, promoters, playlist curators and labels. It holds your bio, music and links, photos, achievements and contact in one place. Here is what an EPK includes, who needs one, and how to make a good one.
When you pitch your music to a journalist, a promoter, a playlist curator or a label, they have seconds to decide whether to act. An EPK, short for electronic press kit, puts everything they need in one place so that decision is easy: who you are, what you sound like, what you have done, and how to reach you. Instead of digging through emails and social profiles, they open one link or file and have it all. Below is exactly what goes in an EPK, who needs one, and how to make one that people actually read.
What an EPK includes
Bio and the music
A short artist or label bio (a tight version and a longer one), plus the music itself: streaming and download links, an embedded player, and your latest or most relevant release front and centre.
Photos and assets
High-resolution press photos, your logo and artwork, and any video or live footage. Press, promoters and curators need ready-to-use images they can drop straight into an article, flyer or post.
Proof and achievements
The credibility line: notable releases, label or playlist support, press quotes, key shows or festivals, and follower or stream counts if they are strong. Concrete proof matters more than adjectives.
Contact and links
A clear contact (you, your manager or your label) plus links to your socials and website. The reader should never have to hunt for how to book you, license a track or send a follow-up.
Who needs an EPK and why
If you ever send your music to someone who might cover it, book it, sign it or license it, you need an EPK. Press use it to write about you, promoters use it to decide on a booking, playlist curators use it to size up a release, and labels use it to weigh a demo. A good EPK respects the reader's time: it answers their questions before they ask, and it makes you look organised and serious. Newer artists do not need a huge one. Start with a bio, your best track, a photo and a contact, then add press, support and achievements as you earn them.
How to make a good EPK
Keep it to one page or one screen. Lead with a tight bio and the single track you most want heard, then back it up with proof: real achievements, press quotes and support, not vague adjectives. Add two or three high-resolution photos a designer can use, and put the contact where nobody has to search for it. Share it as a link rather than a heavy attachment so it stays current and lands in inboxes. The most common mistakes are an EPK that is too long, a bio full of hype with no concrete proof, low-resolution images, a buried or missing contact, and dead links, so test every link before you send it.
Where PromoLink fits
PromoLink is not a dedicated EPK builder, and a standalone EPK is still worth having. But its Label Pages, Artist Toolkit (a live magic-link artist dashboard) and SmartLinks give artists and labels an always-on online presence and shareable links that do part of what an EPK does: one current place that gathers your music, links and brand for anyone you pitch. It is free to start, electronic-native, and built by a group of 20+ electronic labels (IAMT Group). If you want to go deeper, see what a smart link is, browse the best music promotion services, or see what a Spotify smart link looks like.
Frequently asked questions
What is an EPK?
An EPK (electronic press kit) is a digital one-page summary an artist or label sends to press, promoters, playlist curators and other labels. It gathers everything someone needs to cover, book or sign you in one place: a bio, your music and links, high-resolution photos, achievements and a contact. Think of it as the music version of a CV or media kit, shared as a link or a PDF rather than scattered across emails and social profiles.
What should an EPK include?
A good EPK includes a short and a long bio, your music (streaming and download links plus an embedded player), high-resolution press photos and logos, your achievements (notable releases, playlist or press support, key shows, follower and stream counts), links to your socials and website, and clear contact details. Keep it tight and skimmable: one page or one screen that a busy editor or promoter can read in under a minute.
Do I need an EPK?
If you ever pitch to press, promoters, playlist curators, labels or sync agents, yes. An EPK saves the recipient time and makes you look professional, because everything they need is in one link instead of spread across DMs and emails. Newer artists can start with a simple version (bio, best track, a photo and a contact) and expand it as they gather more press and achievements.
How do I make an EPK?
Write a tight bio and a longer one, gather two or three high-resolution photos, pick the music you most want people to hear, list your strongest achievements and proof, and add a clear contact and social links. Put it all on one page that you can share as a link, so it is always current and you are not emailing large files. Many artists use an always-on web presence, such as a label page or artist page, so the link they share never goes stale.
What is the difference between an EPK and a press release?
An EPK is an evergreen profile of you or your project that stays useful over time: bio, music, photos, achievements and contact. A press release is about one specific announcement, such as a new single, tour or signing, and it has a date and an angle. You often send them together: the press release pitches the news, and the EPK gives the recipient the background and assets to cover it.
Is an EPK the same as a smart link or link in bio?
No, but they overlap. A smart link sends a listener to the platform they prefer for a single release, and a link in bio collects your key destinations. An EPK is broader: it is built for press, promoters and curators, and includes a bio, photos, achievements and contact alongside the music. Many artists link to their music from inside the EPK using a smart link, so the two work together.
Give your music an always-on home
Start free on PromoLink: Label Pages, a live Artist Toolkit dashboard and SmartLinks give you a current, shareable online presence to point press, promoters and curators at. No card required.